[1] 武田薬品
AWAKE! FEAR! FIRE! FOES! AWAKE!
FEAR! FIRE! FOES!
AWAKE! AWAKE!
-- J. R. R. Tolkien
And, in fact, you can't even be sure that the demand curve is downward
sloping.
The only reason we assumed that the demand curve is downward sloping is that
we assumed things like "if Freddy is willing to buy a pair of sneakers for
$130, he is certainly willing to buy those same sneakers for $20." Right? Ha!
Not if Freddy is an American teenager! American teenagers would not be caught
dead in $20 sneakers. It's, like, um, the death penalty? if you are wearing
sneakers? that only cost $20 a pair? in school?
I'm not joking around here: prices send signals. Movies in my town cost, I
think, $11. Criminy. There used to be a movie theatre that had movies for $3.
Did anyone go there? I DON'T THINK SO. It's obviously just a dumping ground
for lousy movies. Somebody is now at the bottom of the East River with $20.00
cement sneakers because they dared to tell the consumer which movies the
industry thought were lousy.
-- Joel Spolsky
-- "Camels and Rubber Duckies" ( http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html )